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AtlantaVolleyball.net Growth Strategies
AVN is working to build a strong resource and community to serve volleyball
players, companies, and increase the sport's popularity. We intend to
grow by providing valuable resources, tools, and valuable services to
our site visitors and members. AVN has begun several strategic initiatives
to reach these goals in Q4 2001:
- Member Management Application
AVN is building an online member management system for players and clubs.
Members will be able to create custom profiles to find teams and other
players, easily register for tournaments, participate in AVN special
programs, and receive (opt-in) special offers and news from AVN and
key sponsors. Members will receive sponsor discounts and a welcome kit
valued higher than membership fees.
- Tournament Management and Registration
One of the hardest management issues volleyball clubs face is posting
tournaments so that player can find and participate. AVN is the only
comprehensive site for tournament postings for players to go to. To
increase the timeliness, accuracy, and participation in tournament posting,
AVN is building a dynamic application that will allow each registered
club to post and manage tournaments online. Players will be able to
quickly sort and search for tournaments, and register online. AVN plans
on integrating special sponsor discounts into the tournament listing
and registration. This includes referrals to the sponsor hotel, airline
tickets, and rental cars with a discount offered through an AVN discount
code.
- Email News and Special Offers
AVN, clubs, and sponsors will have the ability to send periodic emails
to AVN members. Members will choose the news and offers they wish to
receive, and can be removed from mailings at any time. Direct mail and
email campaigns will be available to sponsors following AVN privacy
policies.
Sponsorship Needs
AtlantaVolleyball.net will work with you to determine the best arrangement
for all groups. A strategic sponsor should be able to provide some or
all of the following:
- Merchandise donation
- Cash donation
- Special offer or promotion to AVN members or visitors
- Referral based revenue share
- Marketing materials or promotional items for AVN membership kit
- Online marketing materials for incorporation to website and email
campaigns
- EPS/AI logo for use on team uniforms
AtlantaVolleyball.net is looking for strategic sponsorship in the following
key areas. This is not an exclusive list, but represents industries that
we believe can offer an added value to all groups.
- Airline travel
- Hotel accommodations
- Rental car
- Car dealership, preferably with online sales support
- Health/Fitness club
- Health/Fitness products
- Athletic clothing and shoes
- Volleyball equipment and resources
- Wireless service provider
- Relocation/Real-estate
- Apartment location and placement
- Credit card processing for membership services
Team Sponsorship
AtlantaVolleyball.net will be sponsoring between 1 and 3 teams for
the 2002 USAV season. The team travels regionally and nationally to tournaments.
In the past, AVN sponsored Raz
Ma Taz, one of the top AA Women's teams. Raz Ma Taz will not
be playing this season, however some of the players will be forming a
new team under AtlantaVolleyball.net, and will be the first team sponsored.
Learn more about sponsoring
an AVN team >>
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